By taking on fans several and demographics, striking a fair balance between consistency view and adaptability and taking the time to hear customers Seglar has found ways to keep it is interlocking bricks inside the hands of millions. 2 weeks . model that other companies should certainly follow, says McKee.
In 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden toys. It was not until the following years that they started using a fresh plastic-injection rounds machine to generate plastic bricks, which quickly gave all of them an advantage above their competition in the thriving post-war industry.
In 49, they initiated producing the bricks with studs to them to enable them to emergency together. This is a key version, making the bricks a lot more stable and sturdy. Later, in 1958, they made a major improvement with the intro of what is known simply because the “stud and joining system”, which in turn ensures that each Lego brick fits with any other stone. These two vital iterations are why Seglar sets developed 40 years before still interlock seamlessly with those manufactured today.
Through the years, Lego seems to have kept it is finger for the pulse of pop tradition by partnering with big-name franchises such as Star Wars and Harry Potter. They have also accepted the community of adults that happen to be fans of the brand, known as AFOLs (Adult Fans of Lego), with a variety of sets including the Back to the Near future DeLorean period machine and a set of woman Nasa researchers.