Ecommerce Design Mistakes to Avoid

The online shoppers have plenty of options, which is why it’s essential to make their shopping experience as easy and smooth as possible. If customers encounter a stumbling or confusing shopping process and are unable to complete their carts completely, and write a negative review that will persuade other potential buyers to avoid your store.

From poor quality calls-to-actions to faulty images of the product, these ecommerce design errors can have devastating negative effects on your sales. Fortunately, most of them can be avoided by careful planning.

Utilizing low-quality images

Everyone doesn’t want to buy a product that doesn’t give it the best possible impression. This is the reason it’s important to have high-quality images used on your website for e-commerce. Images that aren’t of the highest quality won’t just turn off customers but also damage your reputation as a brand.

We do not offer a Guest Checkout option

Not offering an option for guests to checkout is a common oversight which can discourage potential customers from purchasing items on your site. Many customers are reluctant to sign up on the new site, particularly in cases where they have to enter personal information such as their email address. You should allow visitors to sign up with their social media accounts instead to make the process easier. This will reduce the privacy concerns of visitors.

Another common e-commerce mistake is a disorganized and messy menu structure. It is important to map out the layout of each page on your site to ensure that navigation is intuitive and user-friendly. Be sure that each page is structured according to the type of content it contains and make it easy for visitors to locate the items they are searching for.

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